AFR is a small fine art, custom frame shop that caters to artists and collectors. They have a successful business, but were looking to expand and increase their reach. We consulted with them to understand their customers and what they wanted to achieve. We performed a full visual identity revamp, established consistency and the materials to support the new direction. We built their first ever website, including planning the site, writing copy, structuring the content, and taking photos. We also supplied a style guide, wall and door signage, business cards, and basic stationery materials. In the year after the rebrand, gross revenue was increased by nearly 20%.
