COURSES & STUDENT WORK // Visual Persuasion

Grade Level: Senior / Required Course
Topics: Creative Writing, Design Ethics, Current Events, Survey of Propaganda and Advertising, Branding, Systems Design
Objectives: Independent Research, Creative Thinking, Self-authored persuasive message making, understanding of delivery channels, importance of design in context to environment or medium

In Visual Persuasion, participants craft messages specific to a contemporary social cause. A topic is chosen, assessed and researched. The objective is to develop persuasive messages to promote a point of view. A visual system is developed to identify the campaign/movement and the messages are packaged and delivered via the appropriate delivery channels. Context, point of view, language and branding are at the core of the discussions and implementation.

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No Excuses Campaign - Benjamin Kowalski     2010 TOP

No Excuses is an organization devoted to student volunteerism at the high-shcool and college level. The aim is modest, to encourage students to give one full-day to help their local community by working to assisting the elderly and disabled with home repair, yard work or similar tasks. No Excuses aims to build character for students, while promoting community outreach and benefitting those who need a helping hand.

 

 

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Human Tribe Event & Campaign - Jennifer Miranda     2010TOP

Human Tribe is a charity event aimed at bringing together people from all walks of life. The aim is to increase tolerance an respect for all ethnicities and religions. The event One Day Starts Today takes place in several countries around the world each year. The money raised by the events is used to fund outreach centers.

 

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smart E Campaign - Ojai Mitchell     2010TOP

The intent of the SmartE campaign is to inform and promote the existence of emotional intelligence, and to pursuade others to recognize it as essential and valuable. The conventional measure of intelligence has relied heavily on logical, mathematical and reasoning ability, all of which are encompassed in the acronym IQ. Ths definition of intelligence is too narrow and neglects alternate forms of intelligence which includes Emotional Intelligence or EQ.

 

 

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Eat Native Campaign - Olivia Posani     2010TOP

The Eat Native campaign encourages consumers to buy natural foods that are locally grown. The campaign points out the positive benfits of buying local: investment in your community, your neighbors, and in yourself. Shopping locally produced foods is also more environmentally responsible, healtheir and more budget friendly. The food is generally fresher, more flavorful and more nutritious. The aim of the campaign is to make it easier to find markets for local produce and to grow you own.